Hidden Risks of AI in Marketing, Media & Entertainment: Without AI Literacy, We’re All at Risk
AI is really shaking things up in marketing, media, and entertainment. From personalized ads, and quick automated content, to audience predictions – we have to agree, that it has been a game changer. But here’s the kicker, if you don’t fully understand the math behind AI, your brand could be playing with fire – because AI can backfire any moment, and here’s why:
- AI never stops learning, that’s because it learns from past data. This data could have biases, which could lead to your campaigns unknowingly excluding or misrepresenting certain audiences. That isn’t a good look for your brand.
- Once on the internet, always on the internet. While the tool helps optimize your campaigns, without human oversight – you could be sending tone-deaf messages through your campaigns, wasting ad spend, or worse – experiencing a PR nightmare.
- AI can create almost anything for you – including insanely realistic fake content. Ever wondered what happens if someone deepfakes your brand ambassadors and twists your campaign message?
- Consumer data is what keeps AI running – however, if mishandled – it can lead to privacy violations and major reputational damage to your brand. Not to mention the hefty fines that follow.
- AI can be that part of your brain that is drained – and create extremely innovative content for your marketing campaigns. However, people now can tell when something is generated through AI and overusing it can make your brand feel robotic. Your audience connects with human stories that resonate with them, rather than algorithm-driven content.
We all know AI is an excellent tool but never underestimate the power of the human brain that holds genuine creativity and strategy. Use that power to gain AI literacy – and then own the AI world before it owns you.
