Getting Real Customer Feedback – Is Your Legal Firm Aligned With The Stars?

Getting Real Customer Feedback

Online reviews are important for businesses. Several studies and anecdotal case studies suggest that reviews are the driving force behind an increase in sales and higher purchase amounts.

One study found that having 10 or more reviews increases the conversion rate by 54% for software companies. For legal firms, the importance of good reviews is probably understated. Research has found that 83% of consumers seek reviews on potential legal representation before contacting them.

Reviewtrackers.com also found that 70% of clients would be willing to go to less convenient locations to hire an attorney if they had a better reputation.

Numerous Reviews

It’s also important to consider the number of reviews your law firm has. Only 40% of consumers form an opinion of a brand after reading between one and three reviews, and 73% will have formed their opinion after reading six reviews. Therefore, the more reviews you collect – the better for your law firm.

While clients are likely to state that they are happy to leave a review, it can take numerous attempts to encourage clients to do so.

So how can you collect reviews? There are several easy-to-implement tactics:

• Include a link to a review site or your website on your email signatures.
• Encourage clients with a monetary award or raffle entry for a gift.
• Hand out business cards with a call to action to leave a review at a web address.
• Use a QR code on a publication to direct users to a review form.
• Use Facebook, Yelp and other review sites as a way of collecting reviews.
• Send out a review form after completing services for your client.

Conclusion

Your law firm relies on a flow of new clients enquiring about your services. The more positive reviews you have, the better your chance of attracting new customers. Therefore, ensure you are actively encouraging reviews on your website and review sites.

Do you collect reviews for your law firm? What tactics do you find work?

Let us know in the comments below.