Online reviews are important for businesses. Several studies and anecdotal case studies suggest that reviews are the driving force behind an increase in sales and higher purchase amounts.
One study found that having 10 or more reviews increases the conversion rate by 54% for software companies. For legal firms, the importance of good reviews is probably understated. Research has found that 83% of consumers seek reviews on potential legal representation before contacting them.
Reviewtrackers.com also found that 70% of clients would be willing to go to less convenient locations to hire an attorney if they had a better reputation.
It’s also important to consider the number of reviews your law firm has. Only 40% of consumers form an opinion of a brand after reading between one and three reviews, and 73% will have formed their opinion after reading six reviews. Therefore, the more reviews you collect – the better for your law firm.
While clients are likely to state that they are happy to leave a review, it can take numerous attempts to encourage clients to do so.
So how can you collect reviews? There are several easy-to-implement tactics:
Your law firm relies on a flow of new clients enquiring about your services. The more positive reviews you have, the better your chance of attracting new customers. Therefore, ensure you are actively encouraging reviews on your website and review sites.
Do you collect reviews for your law firm? What tactics do you find work?
Let us know in the comments below.